Gen Alpha Has Already Made Up Its Mind About AI
The data reveals a generation with surprisingly clear views on where AI belongs, and where it doesn't.
More than 1 in 3 Gen Alphas use AI every day. ChatGPT is already the category leader: 62% use it, 39% call it their favorite tool.
Seventy percent would rather ask AI than a person when they need information. But 76% still trust people more for personal advice—a nuance that matters for every brand in this space.
Access is already creating a split. Kids with more exposure are becoming heavier, more confident users earlier. And the gap is widening.
Parents are conflicted. Most see more upside than risk. But concerns around misinformation, privacy, and overreliance remain high among skeptics.
The full report explores how Gen Alpha uses AI, where they trust it, and what it means for brands, platforms, educators, and parents.
