News &
Perspectives
From Allowance Apps to Lifetime Loyalty: The Gen Alpha Financial Revolution
Understand the financial habits of Generation Alpha—and what they mean for the future of your brand.
Using AI Backwards: A Smart, Easy Starting Point for GenAI Adoption
A low-risk way to integrate GenAI into your workflow—without overhauling your systems.
Google’s Marketing Blueprint: AI at Every Funnel Stage
GML 2025 marks a strategic shift from siloed tactics to a unified, AI-first marketing architecture.
Why Data Partnerships Are the Future of Connected Media
In 2025, commerce, media, and CRM are increasingly converging, ushering in the age of hyper-connected media.
Brands, It’s Time to Test Those Alt IDs
Ever since Google decided not to deprecate third-party browser cookies on Chrome, “there’s less immediate urgency” to test alternative identity solutions, says Sisi Zhang.
Gen Alpha Tweens Hold Significant Sway Over Parents’ Purchases: Study
Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10.
30 Years of Razorfish: What’s Next?
“What do you do?” That was the question that floored Razorfish’s founders when they sat in front of a 60 Minutes camera back in 2000.
Razorfish's New Gen Alpha Research Spotlights the Generation’s Perceptions of Five Key Industries
“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands
Is your brand ready for Generation Alpha?
Our latest research to help brands prepare for this tech-savvy and adventurous generation
How Agentic AI Will Reshape Search
Brands must adapt quickly to remain discoverable and trusted in the evolving search landscape.
What Brands Need to Know for 2025
Embracing Marketing Transformation
Social Commerce Series: Opportunities and Challenges for Brands
Social commerce is now mainstream with consumers, giving brands completely new (and fun!) ways to sell their products.