The true meaning of CRM is simple: consumer-centricity.
At Razorfish, we have developed a proprietary Modern CRM approach that helps your brand realize that consumer-centric dream with the strategy, discipline, and creativity you need to engage in an increasingly digital world.
Our Modern CRM approach is shaped by the convergence of media, commerce, and CRM across all addressable channels. The blurring of these lines is revolutionizing the consumer experience, opening the door for new opportunities for your brand to engage, convert, and retain your consumers in ways previously unimaginable.
We leverage unified identity, best-in-class technology, innovative experience design, and powerful AI to create personalized and contextual connections that resonate with your consumers at every touchpoint—paid and owned.
Join some of the world’s most renowned brands in redefining the role of CRM.