Embracing a modern approach to CRM

The true meaning of CRM is simple: consumer-centricity.

At Razorfish, we have developed a proprietary Modern CRM approach that helps your brand realize that consumer-centric dream with the strategy, discipline, and creativity you need to engage in an increasingly digital world.

Our Modern CRM approach is shaped by the convergence of media, commerce, and CRM across all addressable channels. The blurring of these lines is revolutionizing the consumer experience, opening the door for new opportunities for your brand to engage, convert, and retain your consumers in ways previously unimaginable.

We leverage unified identity, best-in-class technology, innovative experience design, and powerful AI to create personalized and contextual connections that resonate with your consumers at every touchpoint—paid and owned.

Join some of the world’s most renowned brands in redefining the role of CRM.

Our CRM Services

Strategy & Insights

Program, audience, and connected communications strategies informed by data-driven consumer and market intelligence.

Data & Analytics

Data strategy, governance, identity management, and data science, including modeling, AI, and machine learning.

Technology

Martech architecture services, implementation, systems integration, AI consulting, adoption, and platform operations.

Customer Experiences

Experience design amplified by Pivotal Moments™, innovative creative solutions, and seamless production.

Lifecycle Management

End-to-end CRM and media audience strategy, journey design, orchestration, and delivery fueled by Emotional Architecture™.

Loyalty Design

Customer-centric data and insights used to design programs, experiences, and communications.

Metrics & Measurement

Measurement framework, metrics design, content scoring, data visualization and analytics.

CRM Operations

Agile, end-to-end execution, from strategy and creative briefings to cross-channel campaign deployment and QA.

Thought Leadership

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