For Marketers, Generative AI Changed Everything in 2023
Published November 2023
Generative AI is completely transforming the business of marketing. Hundreds of generative AI marketing applications and platforms have gotten attention in the wake of ChatGPT’s release in November 2022. But they are not solely transforming marketing functions, they are transforming the role of marketing itself.
Josh Campo spoke with Venture Beat about how AI is transforming the role of marketers and how their capabilities can overcome our challenges.