Gen Alpha Are Ready to Spend – and They Want to Be Treated Like Adults
Published February 2024
The youngest generation is growing up fast and ready to be treated like adults. They are developing strong affinities for mature brands, authentic experiences, and in-person opportunities – and brands need to get on board with treating Gen Alpha as more than just kids.
This article from BBC taps into Razorfish’s latest marketing report on Generation Alpha’s habits and values to discuss how brands should relate to this young group.
Because this cohort is so brand mature, you have to be very aware of the authenticity of your brand
