Razorfish Welcomes Emily Schwinge to Lead its CRM Practice
Schwinge will deliver modern, conversational CRM offerings to advance the Practice’s capabilities
NEW YORK: August 13, 2024 – Marketing transformation leader Razorfish today announced the appointment of Emily Schwinge to EVP, CRM Practice Lead. Working at the heart of CRM and loyalty for the last 20 years, Schwinge comes to Razorfish with both client and agency-side experience.
Most recently, Schwinge evolved and scaled Wunderman Thompson’s, and then post-merger VML’s winning CRM Practice supporting leading brands. In previous roles, Schwinge ran digital transformation and consumer engagement at Equinox and Godiva. She also led the Global CRM & Loyalty practice for The Estée Lauder Companies, where she worked across more than 20 beauty brands unifying the organization’s CRM vision and operations worldwide. Schwinge began her career in marketing planning & analysis at Columbia House and became an expert in the fundamentals of database design, data management, and analytics.
“Emily knows what our clients are facing because she’s been in their shoes,” said Josh Campo, CEO at Razorfish. “That intimate insight and diverse experience will allow her to help them reach new levels of CRM innovation, engagement, and loyalty with their consumers. We are incredibly excited to welcome Emily to the Razorfish team, and I can’t wait to see how she transforms our CRM Practice.”
Reporting into Campo, Schwinge will extend clients beyond traditional strategies, ensuring brands reach consumers where they are. Actioning against the Practice’s mission of turning every consumer interaction into an emotional connection, she will optimize integrated, omni-channel approaches for the moments that matter.
“Many brands still struggle to create a meaningful value exchange and an impactful, personalized relationship with their consumers. A modern, connected CRM approach is the solution,” said Schwinge. “Across departments and functions within their organizations, CRM is finally moving front and center for brands. Razorfish is well positioned to help clients build the right capabilities and craft those emotional connections and relevant experiences that engage and foster loyalty. There is incredible potential for scaling this Practice, and I’m ready to dive in.”
The announcement follows Razorfish’s notable 2024 Most Innovative Agency distinction from Campaign US and appointment of David MacDonald as Retail and Commerce Experience Practice Leader earlier this year.
About Razorfish
Razorfish is a global leader in marketing transformation. We help brands and businesses grow by connecting brand purpose to business performance. A digital pioneer since the dawn of the internet, we’re writing a new chapter. Recognized with a 2024 Most Innovative Agency distinction from Campaign US, we turn ideas into experiences that make a difference for our clients, their customers, and the world we all live in. Our strategy, data, creative and technology experts combine digital innovation, data and cultural insights through capabilities in products & platforms; physical & digital; and campaigns & content to help us understand what people want at every part of the journey.
Learn more at razorfish.com. X: @wearerazorfish | LinkedIn | Instagram | Facebook Razorfish is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], a global leader in communication.
Media Contacts:
Dan Yesenosky, Razorfish
724.713.5363
dan.yesenosky@razorfish.com
SourceCode Communications
razorfish@sourcecodecomms.com
