The Strategic Arsenal Every Chief Marketing Officer Needs in 2024
Published December 2023
Digital disruption and changing consumer behaviors demand coherence and precision. In a landscape where the conventional is obsolete, and the innovative is indispensable, you must have a clear understanding of how your tech stack can not only continue your momentum but also build upon success to exceed your business goals.
Josh Campo tackles the biggest challenges and opportunities that Chief Marketing Officers face going into 2024 and beyond – covering everything from first-party to extended reality applications.
Appreciate the importance of nimbleness and the ability to pivot when things do not go as planned.
