This Ad for Drybar Hair Invites Women to Feel PolyGlamorous
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In the crowded hair styling market, Drybar's target consumers are adventurous trendsetters, often seeking out new products and making spontaneous purchases.
Embracing this spirit, Razorfish launched "Feeling PolyGlamorous?", a campaign which encourages women to explore and experiment with Drybar's diverse range of products and tools. This approach not only highlights Drybar's playful and innovative nature but also enhances its cultural reputation.
