The Razorfish Beta Lab Takes the Hype Out of Innovation

The Razorfish Beta Lab is an innovation hub that explores the intersection of new ideas and emerging technologies to help brands stay relevant in a rapidly changing world. We deliver tangible benefits for brands by leveraging our suite of advanced generative AI tools to solve real-world challenges. Our expertise lies in how we create and apply these innovative solutions to drive impactful outcomes.

The Razorfish Beta Lab focuses on executable, brand-safe generative AI use cases, taking a practical and actionable approach to this often-hyped technology in two core areas: content creation and experience building.

Supercharging creative outputs at scale

The Razorfish Virtual AI Content Studio

The Razorfish Virtual AI Content Studio combines digital, visual effects and next-gen creative production to solve clients’ production challenges and scale asset development. Our distributed approach enables us to produce content solutions within a flexible ecosystem at unprecedented scale and fidelity. We maximize outputs to clients’ use cases and ensure that brands can be always-on for their connected audiences across paid media, owned content and more.

Unlocking insights to achieve better outcomes

The Razorfish Customer Intelligence Platform (CIP)

In today’s fast-evolving world, we believe language is the new UI. For the first time, we can truly talk to machines in our own words, rather than through drop-down menus or code. This marks a profound shift in how we interact with technology and opens up entirely new expressions of creativity.

Introducing the Razorfish Conversational Intelligence Platform (CIP), a hub for prototyping, developing and hosting custom generative AI-driven conversational experiences for brands at scale. By combining diverse data sources — from market research to partner APIs — conversational experiences can guide consumers throughout their brand journey, offering engagement opportunities and helping them find the precise information they need.

The CIP makes it possible to respond quickly with innovative digital products and services that solve business challenges. From building websites on the fly around user queries to interactive data dashboards, we’re pioneering the future of digital experiences.

The CIP has created custom agents modeled after character personas that reflect brands’ target audiences. Our Razorfish SEED (Synthetic Environment for Engagement and Dialogue) product serves as a virtual focus group of custom persona chatbots that can respond to questions in a conversational format. We then analyze the perspectives from these AI-generated versions of hard-to-reach audiences to better inform brand strategies for real-world experiences.

And it doesn't end there

We offer a suite of supporting services to amplify a brand’s ability to achieve better outcomes, prioritizing brand and consumer safety and governance. These include:

Innovation Incubator: A space for piloting and proving AI concepts.
Custom Agent Creation & Management: Developing, hosting and deploying AI applications tailored to brands.
Data Insights & Management: Helping brands maximize their AI experiences through data-powered creative testing, data tagging, governance and more.
Strategic Consultative Services: Helping brands discover the possibilities to drive change within their organization.

An approach to AI that delivers real benefits for brands

The Razorfish Beta Lab is creating wholly new models for solving real marketing challenges. Whether you're looking to scale creative production, enhance consumer engagement, create memorable experiences or invent entirely new business opportunities, our suite of AI tools is designed to help you achieve what wasn’t previously possible.

Together, the Razorfish Beta Lab’s offerings invent the future for brands.