Batiste Apartments
How do you introduce an all-new type of haircare product?
Pantone
10,000 Pantone Colors in the Palm of Your Hand
How do you empower the next generation of makers?
Background
Designers and creators of all kinds use Pantone’s “color match” to find perfect color schemes for their projects, but Pantone needed a new way to stay relevant with a new generation of makers focused on digital design.
The challenge was to help designers capture color in their daily lives and bring it into their workflow.
Creative Lead, North East • Razorfish
Journey
With Pantone Studio, we built an app that let designers sample color in the real world with their phone’s camera and have it automatically matched to Pantone’s library of more than 10,000 colors.
We also included tools such as Pantone Color Institute trends & forecasting, profiles on leading artists, color of the year, and imagery from Pantone Canvas.
And, of course, social integration: Pantone Studio let creators try out their color palettes on 3D renderings in-app, then share creations with clients and on social networks.
We wanted to make color consideration easier, no matter a designer’s discipline, experience level, or device.
Creative Lead, North East • Razorfish
Outcomes
Pantone Studio became a robust tool that made it easy for designers of all kinds to capture colors out in the real world to use in their everyday work, acting as a portable eyedropper. For many designers, the tool helped completely redefine the process they use to discover new colors and palettes, as well as simplifying collaboration with clients and co-workers.
Pantone Studio makes our tools and services more accessible and easier to use.
SVP and General Manager • Pantone
- Cannes LionBronze, Digital Craft
- ADC AwardsGold Cube Productivity
- Shorty AwardsProductivity Apps
What are people saying?
Oh my, I just discovered the Pantone Studio App and it’s a game changer!
@yaminapressier The color story feature on the Pantone Studio App is my new favorite thing.
@oh__liz Welcome to my new app obsession: Pantone Studio
@natalieelaineee
See more of our work.
Vornado World’s Largest 4K Screen
How do you get attention in Times Square?
Alfa Romeo Crashing Bimmerfest
How do you compete when competitors spend 5x more on marketing?
The Launch That Took the Auto World a Hundred Stories High
How do you elevate a vehicle reveal above all others?
Trucking Into the Future With Ram REV
How do you get diehard truck owners to go electric?
Marriott Bonvoy Levels Up Their Loyalty Program
What happens when you connect one of the world’s largest loyalty programs with one of the world’s biggest games?
Taking Trojan From Fandom to Brand-Dom on TikTok
How Trojan became the #1 sexual health brand on TikTok.
Designing an Audacious Real Estate Experience for Waldorf Astoria Miami
How can one building elevate an entire city?
Revealing the Real Cost of Beauty with Dove
How do you turn up the volume on a silent epidemic?
Purpose-Driven Products from Bank of the West
Can opening a checking account really change the world?
Australian Center for the Moving Image Renewal
How do you turn the museum visit into an immersive 21st century experience?
Dove Project #ShowUs
How can a brand truly change a systemic issue that impacts women worldwide?
Cadillac Rise
How do you breathe new life into an iconic company?
Denver Botanic Gardens
How do you create an exhibit that’s a natural extension of nature?
Reinventing Viviscal
How do you change the conversation on women’s hair loss from hopeless to hopeful?
Celebrating 5 Years with Patrón
How do you make digital feel handcrafted?
Orangetheory Fitness
How can the right technology open the door for growth?