3 Key Takeaways from SXSW 2024
Published March 2024
Coming off a week of learning, listening, and exploring the emerging world of technology at SXSW 2024, Anthony Yell reflected on the themes and topics that came up across the board.
Pulling from his presentation with Chris Duffey, Adobe’s resident AI expert and tech futurist, they explored emerging tech categories, analyzing what’s real versus hype, and both the potential and practical sides of tech.
Personalization paves the way, and to earn the right to get enough consumer data to deliver those experiences, they must invest in fostering connection.
