Brands Recycling Gen Z Insights for Gen Alpha Are in for a Rude Awakening

Dani Mariano reflects on how thinking about Gen Alpha as if they are just younger Gen Z sets businesses up for a disadvantage in our ever-changing, ever-more brand conscious society. In this article she works through the key differences brands need to be aware of to remove any assumptions that these two groups should be approached as if they are one and the same.