How Agencies Can Cope with Signal Loss
Published March 2024
Sisi Zhang, chief data and analytics officer at Razorfish, spoke with Ad Exchanger about measurement, collecting high quality first-party data, and consolidation as we head into a cookie-less era.
Even if Google doesn’t meet its self-imposed deadline to fully phase out third-party cookies on Chrome by the end of the year, agencies need to be prepared.
We’ve really been leaning heavily on third-party signals that we won’t have [for much longer]
