A Smarter Way to Seal the Deal

How can CRM feel more VIP?

Background

Car incentives usually feel more focused on profit than personalization. Which isn’t the best feeling for a customer. So, Stellantis wanted to change gears in service of a more premium way in, and we partnered with them to create a system that makes offers feel more like gifts— personal and exclusive, with just the right amount of urgency built in.

The Private Offer program uses real-time data and shopper behavior to serve 1:1 incentive based on individual site actions, location and current offers. No more generic deals—just smart, surprising moments that feel designed just for you. And that’s because they were.

Journey

Instead of talking just about deals, we introduced a “bonus cash allowance.” The system quietly tracked user behavior—what they clicked, where they browsed, what caught their attention—and then, at just the right moment, delivered a personalized and exclusive offer that felt more like a VIP perk.

Here’s how it played out:

Smart Targeting – We used behavioral signals to serve up relevant offers to the right buyers, at the right time.
Subtle, Never Screaming – No flashing banners. No ALL CAPS anything. Just a well-timed offer, presented cleanly.
Location-Based Relevance – Offers reflected a shopper’s geography, making sure they aligned with actual incentives available near them.

A little psychology, a little tech and a whole lot of incremental sales later, it turns out that the right kind of offer can feel elegant instead of overwhelming.