Dove, Animated Influencer Promote Mental Health Ahead of Thanksgiving
Published November 2023
To tackle the stress of the holidays and the role social media serves in it, Razorfish and Dove partnered with animated social media influencer Lennnie for a mental health-themed campaign on Instagram and TikTok running up to Thanksgiving 2023.
Lennnie is an animated blob introduced last year to promote positivity through a gentle speaking voice and songs. Lennnie has amassed more than 4 million followers on TikTok and Instagram and was thrilled to be involved in Dove’s long standing Self-Esteem Project.
