Publicis Groupe recognized in The Forrester Wave™: Commerce Services, Q2 2024
Razorfish is proud to be a part of Publicis Groupe, named a Leader in the Forrester Wave™ Commerce Services
Publicis Groupe has been named a Leader in The Forrester Wave™: Commerce Services, Q2 2024. According to the report, “Publicis shows strength in retail media, content, and analytics, helping retailers build media networks and helping brands generate content, target audiences, and optimize their retail media performance.”
Razorfish, part of Publicis Groupe, is proud to have helped contribute to this recognition by partnering with businesses and retailers to drive business performance in an exceedingly complex world. We deliver meaningful experiences for consumers through emotional connection across products and platforms.
In the report, Publicis Groupe received the highest scores possible in nine criteria within the Current Offering category, including:
- Case studies
- Commerce strategy
- eCommerce
- Social commerce
- CRM services
- Content
- Data, Analytics, and AI
- Retail media
- Managed services
As consumer lifecycles evolve rapidly, effectively engaging consumers has grown increasingly challenging. In response, Publicis Groupe has developed a transformative, platform-centric portfolio for end-to-end commerce experiences. According to the Forrester report, “This matrixed organization brings a united front to client engagements, global delivery, platforms, and acquisitions, giving it a critical mass to deliver total commerce services.”
We take pride in Razorfish being an integral part of Publicis Groupe's industry-recognized offerings. Our commerce services are foundational in forging strong and impactful connections with consumers, propelling our clients' brands forward into the future. From grocery to automotive, we leverage emerging tech and enhanced data to create innovative end-to-end experiences. “It’s an incredible honor for Publicis Groupe to be recognized as a Leader in The Forrester Wave™ Commerce Services,” says David MacDonald, Retail and Commerce Experience Practice Leader at Razorfish. “We believe this acknowledgment underscores our entrepreneurial spirit and ability to evolve at the speed of technology and culture while still delivering comprehensive, personalized, and unified commerce experiences.”
Learn more about our unified commerce approach and how we create a seamless commerce experience for clients and consumers.
